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Home and Garden industry in Singapore
Home and Garden industry in Singapore
The home and garden industry in Singapore is a S$3 billion industry, it expected to grow to a S$3.5 billion in 2025. Market trends provide opportunities for the industry as Singaporeans make small purchases, looking to improve their living environment due to work from home arrangement.
Porter's 5 Forces
Porter's 5 Forces
Felix Natura is a risky venture as there is high intensity of industry rivalry due to the availability of competitors. The threat of substitute is also high as consumers may perceive that there is no differentiate between our company and our competitors and make also seek other from of Art Therapy instead.
PESTEL Analysis
PESTEL Analysis
Despite the risky nature of our business, our PESTEL analysis suggests that there are plenty of opportunities. The two biggest opportunities in Singapore are that Singaporeans are feeling anxious due to COVID-19 pandemic and Environmentally, more Singaporeans are buying plants as a hobby
SWOT Analysis
SWOT Analysis
Customisable products
Branding as an art therapy store
New Company
No experience
High SKU count
Botanic boom due to Covid-19
Popularity of terrarium as a low maintenance plant
Rise in spending on plants
Rise in Art Therapy to encourage mental health
Niche market with strong competition
Voltaile consumer attitude towards botany products as art therapy (due to Covid-19)
Supply-chain disruption
TOWS Analysis
TOWS Analysis
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