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Segmentation
Income
Low (Below $4,000)
Middle ($4,000-$9,000)
High (Above $9,000)
Age
Children (Below 15)
Youths (15-35)
Adult (35-60)
Senior Citizens (Above 60)
Gender
Female
Male
Personality Trait
Plant lovers
People who are into home decor
Targeting
Our Positioning Statement
At Felix Natura, we’re committed to creating a peace of mind to every plant lover through our terrariums without the inconvenience of maintaining its beauty
Positioning-Differentiation Brand Triangle
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