Embedded Files
Our Marketing Plan
Our Marketing Plan
We understand a good marketing architecture can capture our customers' mind share, market-share, and heart-share.
We can achieve it by Differentiating ourselves.
We can achieve Differentiation through 3 Dimensions.
Our Content: What We Have To Offer
Our Content: What We Have To Offer
The core product that we are offering is the quality of our Terrarium Kit.
In addition, we provide customisability and home delivery for our customers.
Our Context: How Are We Going To Offer
Our Context: How Are We Going To Offer
At Felix Natura, we package our Terrarium Kits in our own unique way.
During Festive occasions and Holidays, Our Terrarium Kits will be dressed in festive packaging, ready to compliment the merriment event!
Our Infrastructure: How Do We Utilise Enabler Factors
Our Infrastructure: How Do We Utilise Enabler Factors
We have set in place a strong Technological Plan, that we can leverage upon to market our Terrarium Kits innovatively.
Our Marketing Mix
Our Marketing Mix
Our Product
Our Product
Felix Natura's Terrarium Kit
From ground up, our Terrarium Kit has 4 main layers:
1. The Gravel
2.The Moss
3.The Soil
4.The Plant and Decorative
Gravel
Gravel
The gravel layer serves as a water drainage system in our Terrarium kit. The gravel drains away any excess water in the terrarium soil layer.
Moss
Moss
The moss layer serves as a barrier between the soil layer and the gravel layer. In addition, it absorbs any excess water from the soil layer.
Soil
Soil
The soil layer serves as the nutrient layer for the plants in the terrarium
Plant and Decorative
Plant and Decorative
The most customisable aspect of the Terrestrial ecosystem, the Plant and Decorative layer functions for the purpose of aesthetics.
Price Strategy
Price Strategy
We are adopting the competition based pricing model. Our Basic Package starts $29.90. Customers may opt for Add-ons to their Terrarium, including a variety of Decorative, such as fairy lights and different types of pebbles, just to name a few. Add-ons ranges from $2 to $20.
Promotion Strategy
Promotion Strategy
Our objective is to raise awareness about our brand, Felix Natura. For our Internet Marketing Segment, we have decided to opt for Cost Per Thousand Impressions model. In addition, we aim to collaborate with Social Media Influencers, to broaden our brand awareness.
Placing Strategy
Placing Strategy
Felix Natura will be based online on Shopify and social media platforms such as Instagram.
Page updated
Report abuse